The hashtag has taken the digital world by storm. Naturally, it’s popularity is also reflected in the wedding world – using creative, custom hashtags (usually a play on one of the pair’s last name, a combo of their last names or first names, or something even more #unique!) for guests to use in all their social media posts during the wedding festivities. Not only is it a fun way to get guests to take photos (especially good #candids!), but it also makes finding the photos they’ve taken much easier! Just click, and you have an entire digital photo album created by your closest friends and family!
So you’ve thought of *the* perfect hashtag for your big day, but how do you actually get your guests to remember to use it throughout the event(s)? We have some ideas.
Share your #fabulous hashtag on your own social media leading up to the wedding. You could even start using it with photos from your engagement, or any of your bridal/wedding showers. Post it on Facebook, Twitter, Instagram…everywhere BEFORE your wedding day so people get used to seeing it! Also ask your bridal party (and groomsmen and partner) to start spreading it on their personal social media accounts as well.
Don’t complicate things
Even if you’ve thought of an #amazing combination of your last name and your partner’s favorite pet hamster that just leaves you in stitches when you think about it, if it’s not easy to remember, people won’t use it. Make sure it’s easy to spell (hopefully guests know/can spell your names), and if you can make it rhyme, make it a play on words, or a variation from a popular movie/book/TV show title, that way it’s easier to recognize and remember!
Send it early
Try to think of your hashtag early so you can send it out on your #invitation, asking people to use it right away. Put it on your wedding website, too!
Let it show
Print it #EVERYWHERE. If you’re providing welcome bags, have it somewhere in the bag. If you’re having a program, print your hashtag on it. Signs at the ceremony or reception? Hashtag it. Menus at each place setting, or posted at the front of the reception space? Hashtag. Table numbers? Yup. Seating charts? Do it. The more they see it, the more they’ll remember! Of course, if you’re having a photo booth of any kind, be sure to have it all over the place there; it’s the one place you know for sure photos will be taken and posted!